360º ART DIRECTION PKZ

THE BRAND

PKZ is a fashion department store for men & women in Switzerland and as such client of UCM-Corporate Publishing.

THE TASK

From 2015 until 2020 I was assigned Art Director and Creative Consultant for PKZ. During this time I was not only redesigning the magalog THE LOOK, formerly INSIDE catalogue but also directing the seasonal campaign shootings as well as overlooking the development of the entire visual language of the company as related to the brands positioning.

IN SHORT

• 360° Creative direction and consulting
• Campaign development
• On-set art direction for seasonal photo- and film shootings
• Visual communication and brand management throughout all customer touch points, such as:
  Campaign Creation, Quarterly Magalog production, marketing materials, online-shop development, online-magazine & newsletter design, POS