PKZ Men&Women

PKZ is a fashion department store for men&women in Switzerland and as such client of UCM-Corporate Publishing. In 2015 I was hired as freelance Art Director and Creative Consultant developing the magalog The Look and as part of that directing the seasonal campaign shootings as well as overlooking the development of the entire visual language of the company as related to the brands positioning.

  • 360° creative direction and consulting
  • campaign development
  • on set art direction for photo- and film shooting
  • visual communication and brand management
    throughout all seasons of the year for all customer touch points:
  • magalog, marketing materials, online-shop, newsletter, POS
Art Director, brand, brand development, brand positioning, Carolina Marchiori, corporate publishing, editorial, Editorial layout, event marketing, fashion, imagery, landing page, lifestyle, magalog, magazine, newsletter design, page-layout, POS, re-design, typography, visual communication, web design