Follow Pink

Followpink was born when I met Christina Jurgeit/ Creative Text at Jung von Matt in 2010. We became friends immediately and decided that there was an urgent need for a creative female team that would develop projects for products concerning women only. We created stickers with a variety of pink animals and plastered them throughout the city. If people followed the lead, they would eventually end up on our website, where an Arche Noah would welcome the returnees.


  • creative direction
  • guerilla-marketing
  • self-promotion
  • concept development
  • graphic-design
  • web-design
Image Campaign