MAISON MOLLERUS
ABOUT THE BRAND
For over 30 years, MAISON MOLLERUS has been synonymous with high-quality handbags, small leather goods, luggage, and accessories. With a core range of approximately 200 handcrafted products, the brand expands its offerings twice a year with seasonal collections. Since its founding in 1984, Maison Mollerus has partnered with artisanal production facilities in Ticino and Italy, ensuring that every bag, wallet, and piece of luggage reflects exceptional craftsmanship, timeless design, and enduring quality.
THE PROJECT
In 2021, I was commissioned to develop a comprehensive campaign for Maison Mollerus’ innovative capsule collection crafted from sustainable apple leather. The goal was to modernize the brand’s identity to appeal to a younger, eco-conscious audience, while retaining the loyalty of its established, mature customer base.
As part of the project, I led a full redesign of the online shop, focusing on both visual appeal and functionality. The new homepage features a split-screen design, allowing users to seamlessly explore the classic main collection or the contemporary apple leather capsule collection.
The campaign extended across product photography, key visuals, on-body shots, editorial content, and newsletters. Each touchpoint was designed to strengthen customer engagement, enhance the shopping experience, and elevate brand perception.
IN SHORT
- Campaign development for the sustainable apple leather capsule collection
- Definition of visual guidelines for key campaign visuals, including product and lifestyle photography
- In-house photography coordination for the online shop
- Complete online shop redesign: homepage, product pages, and detail pages with improved user experience and functionality
- Newsletter redesign with added editorial content, including style advice and trend highlights
- Goal: improved customer experience and loyalty
- Goal: increased brand awareness among a younger, eco-conscious audience