Art director & creative consultant
working at the intersection of brand, culture and strategic communication.

Mission

In a visual economy where production has become instantaneous and images infinite, the question for brands is no longer one of making — it is one of meaning. The work begins in the reading: the cultural intelligence that determines whether a brand becomes authentic, or merely visible. Two decades across editorial, luxury, and fashion developed that discipline — reading brands not for how they look, but for what they communicate, signal, and sustain over time.

Selected Work

  • Jung v. Matt
  • Bauer Media Group
  • Closer
  • emotion
  • Flair Mondadori
  • Grazia
  • GG
  • Jazziz
  • Life & Style Weekly
  • G+J
  • Motor Presse Stuttgart
  • PKZ
  • By Nature and Knopp
  • Gala
  • Engel & Völkers
  • Women’s Health
  • Zwicker
  • Silkrest
  • Tribù
  • Domani

BRAND

Where strategy
becomes visible.

Visual intelligence and strategic thinking are often treated as separate disciplines, though there is undeniable chemistry when they converge.

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Mind

Cultural
Intelligence.

Observations on what brands communicate, how they grow, transform, take position and define value — on visual coherence, cultural shifts, and the gap between intention and perception.

Read all articles

  • 20 July, 2026
    Diana Vreeland coined the word in 1965. Youthquake. One word, one wave, one generation that moved through culture with the force of a geological event — and left the earth permanently rearranged. The miniskirt. The music. The deliberate rejection of every dress code that had preceded it....
  • 25 June, 2026
    The ape, to be precise, is a JPEG: a unique, machine-generated cartoon image — one of ten thousand — whose ownership is recorded on a blockchain. The NFT, or non-fungible token, is not the image itself but the cryptographic certificate of ownership: a permanent entry,...
  • 18 June, 2026
    In February 2026, Gucci posted a series of images to social media ahead of Demna Gvasalia’s debut show for the house. They were labelled, plainly, “Created with AI.” What followed was immediate: accusations of cheapness, of creative abdication, of a luxury house betraying the artisanal...
  • 15 June, 2026
    The decision is always made in a room. Not in the final image, not at the printing press, not in the distribution deal that places the issue on a particular shelf in a particular city. In a room where several people are looking at photographs...

Editorial

Brands that think
like magazines.

A magazine is one of the most sophisticated brand systems ever built — structured, recurring, culturally alive. For brands with something to say, developing a proprietary editorial format is not a content play. It is a positioning move.

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Services

Five ways of working.

01

Brand
Visual Audit

A single, scoped engagement. I read your brand’s visual and narrative system — its coherence, its cultural positioning, and its readiness for the shift to AI-assisted production — then deliver a written strategic diagnosis with clear, actionable recommendations and a defined path forward. Fixed scope. Fixed fee. Defined output. The entry point for new client relationships, and often the beginning of a longer collaboration.

02

Creative
Retainer

Monthly strategic and creative partnership. Thinking and making in the same relationship — available for positioning decisions, campaign development, visual direction, and cultural observation. Includes navigating the AI transition: what to protect, what to automate, and where human authorship is irreplaceable. A retainer deepens over time; what we build in the second season stands on what was understood in the first.

03

Art
Direction

Conceptual development and on-set direction for campaigns, editorial productions, and brand content — including AI-assisted image production. The work before production begins: the concept, the logic, the precise decision about what the image should mean. In a landscape where images generate themselves, directorial intelligence becomes the differentiator. Project-based, scoped per production. Selected engagements only.

04

Magazine
Development

From editorial concept and visual identity to masthead direction and the calibration of tone and form. The intelligence behind a strong editorial product is not format — it is point of view. When AI floods channels with generated content, a distinct editorial voice becomes rare and more strategically decisive. For brands and publishers who understand that a magazine is a cultural object, not a content vehicle.

05

AI
Integration

Strategic and creative direction for brands navigating AI-assisted production. Not implementation — authorship. I define what AI should produce, how it should be prompted, and where the human hand must remain visible. Shooting briefs translated into Firefly and Luma prompts. Canva template systems built for brand-consistent, AI-assisted content production. Notion-based editorial and brand intelligence frameworks that keep strategy, copy, and visual direction aligned across teams and seasons. The question is never which tool — it is what the tool is being asked to mean. Available as part of a retainer or as a standalone consultation.

Clients & Partners

The strongest relationships are built over time. Trust, continuity, and sustained collaboration allow brands and publications to develop greater clarity in what they are — and greater distinction in how they are perceived.