SHARE ART NOW

THE BRAND

SHARE NOW is a leading car-sharing company operating in numerous cities across Europe, providing flexible and sustainable urban mobility through a fully digital service model. With a strong focus on accessibility and innovation, the brand enables people to move freely through the city without owning a car.

With Share Art Now, SHARE NOW expands its mobility platform into the cultural sphere. Instead of maintaining the status quo of art as something exclusive and confined to galleries and museums, the brand brings contemporary art onto its vehicles and into everyday urban life. Curated works by established and emerging artists transform the car fleet into moving exhibition spaces, connecting artists, city dwellers, and art lovers while reshaping public space and the visual identity of entire neighborhoods.

THE TASK

I developed the creative concept Share Art Now as a brand campaign for a car-sharing platform, positioning art as an integral part of the SHARE NOW mobility experience. The objective was to create a strong and credible bridge between urban transportation and contemporary culture, turning the vehicle fleet into a scalable communication channel and cultural interface.

My work covered the conceptual development, naming, narrative, and strategic framing of the initiative, as well as defining the visual and tonal principles for its application across vehicles, digital channels, and campaign communication. The concept was designed to be modular and expandable, allowing for long-term artist collaborations and sustainable integration into the SHARE NOW brand ecosystem.