Falke

THE CLIENT

FALKE is an internationally renowned premium brand, recognized for over 125 years of excellence in quality, innovation, and timeless design. Rooted in traditional craftsmanship and driven by modern aesthetics, the family-owned company has become a global benchmark for high-end hosiery, apparel, and accessories.

With a strong focus on materiality, fit, and design, FALKE creates products that seamlessly unite function and elegance.

THE CONCEPT

This conceptual project explores leg wear, transforming stockings into sculptural visual objects inspired by Pop Art and the idea of the leg as a canvas. The imagery was intentionally designed to abstract the product, making it not immediately recognizable and encouraging a more emotional, perception-driven engagement.

Shot in a Hamburg studio on black mirrored plexiglass, the reduced composition, precise lighting, and reflective surfaces create a bold, contemporary aesthetic that elevates the product beyond traditional fashion photography. Although the concept was not ultimately realized in the final brand communication, it represents a strong, art-directed visual approach to luxury fashion storytelling.