
Not every project follows a long-term strategy — and I like that. Some assignments are small, spontaneous, and live entirely in the moment. They are commissioned by musicians, cultural institutions, are part of design briefs, or simply begin as “gold ideas” that invite exploration — including concept development and visual storytelling for Hugo, Falke, and MAC.
Rather than following a fixed framework, these projects allow space for experimentation — translating essence into form through thoughtful design and bold clarity. What unites them are shared aesthetics and cultural relevance. Each collaboration begins with curiosity and a commitment to translate essence into form — creating work that feels both intelligent and emotionally resonant, made for the moment yet enduring in its impact.