PKZ

THE BRAND

PKZ is one of Switzerland’s leading fashion department stores for men and women, with over 40 stores nationwide and a strong online presence. The company represents a curated mix of premium and contemporary brands, blending fashion, lifestyle, and service through an omnichannel experience.

THE TASK

From 2015 to 2020, I worked as Art Director and Creative Consultant for PKZ within UCM Corporate Publishing. During this time, I led the complete redesign of the brand magazine THE LOOK and developed a coherent visual identity system that connected print, digital, and retail communication.

My role extended from campaign conception and on-set art direction for seasonal photo and film productions to overseeing all visual communication across customer touchpoints. This included marketing materials, editorial design, and the full e-commerce redesign — from the new webshop interface to the creation of visual guidelines and templates for online photography.

IN SHORT

• 360° creative direction and consulting
• Campaign development and art direction
• On-set direction for seasonal photo and film productions
• Editorial design (THE LOOK magalog)
• Full e-commerce redesign, including webshop and online imagery templates
• Marketing materials and social media design
• Brand and visual communication extended to POS