Hanro is a high quality and sustainable Swiss based lingerie brand. Decades of tradition combined with technical innovation and timeless design make HANRO an unmistakable brand.
In 2019 I was assigned to develop an unorthodox 360° communication strategy for Christmas season.
- 360° creative concept development throughout most consumer touch points on- and offline
- Defining guidelines for look&feel of campaign key visuals
- Creating campaign topics and editorial content
- Visual merchandising and POS
- Print, flyer and mailing
- Development of newsletter topics and social media campaigns and content
- Timeline reinforcement regarding a 3 month roll-out