This fashion marketing campaign was developed for the high-quality and sustainable lingerie brand HANRO. Decades of tradition combined with technical innovation and timeless design have established the Swiss-based brand HANRO as unmistakable within the international fashion landscape. Values such as, timeless and functional would be most associated with the brand. HANRO products stand for luxury on the skin and this vision of quality can be found in every detail. Best materials, perfection of cuts and exquisite finishing are key-essentials to HANRO. This is what has made the brand unique and contemporary for many years.
In 2019, I was assigned to develop an out-of-the-box 360° Christmas marketing campaign for HANRO. The challenge was to create a modern image for a younger generation of customers, while carefully considering the established brand values. Thus, I had decided to push the brands sustainability factor and create a modern, tree-less holiday season campaign, while also gently preparing the brand for a more sensual approach. Hence, the creative visual concept is emphasising on comfort and romance while developing a 360° experience engaging also a younger target audience of HANRO customers. Social media campaigns were designed to reinforce HANRO‘s messaging and expanded the reach of social media posts for an ultimately boost of sales.