HANRO

 

Hanro is a high quality and sustainable Swiss based lingerie brand. Decades of tradition combined with technical innovation and timeless design make HANRO an unmistakable brand.
In 2019 I was assigned to develop an unorthodox 360° communication strategy for Christmas season.

  • 360° creative concept development throughout most consumer touch points on- and offline
  • Defining guidelines for look&feel of campaign key visuals
  • Creating campaign topics and editorial content
  • Visual merchandising and POS
  • Print, flyer and mailing
  • Development of newsletter topics and social media campaigns and content
  • Timeline reinforcement regarding a 3 month roll-out

 

Category
360° Art Direction, Image Campaign
Tags
360°, Art Director, brand, brand campaign, brand development, brand positioning, Carolina Marchiori, Communication, content marketing, graphic art, Hanro, landing page, Off und Online, re-design, visual communication, web design