BUONAPPETITO MAGAZINE

THE CLIENT

BUONAPPETITO is an Online-Marketplace for Italian food and promotes hand-picked groceries of upcoming producers from all regions across the country.

THE TASK

In 2022 I was commissioned to develop a corporate magazine for italophile food lovers that would tell the stories of the people behind the products. An emotional dummy was created in which BUOAPPETITO groceries were easily inserted.  The structure would follow a proper Italian meal. Copy and content were constructed analogously and therefore start with aperitifs, followed by starters, leading to a wine selection, main courses and deserts. Consequently, I’ve also created the digital format of the magazine as to be incorporated to the website as „experiences“. Online in September 2022. The first printed issue is expected in 2023 and therefore cannot be showcased here, yet.

IN SHORT

• Idea and concept
• Development of magazine structure
• Content creation
• Editorial design
• Translation into the digital word
• Webdesign with XD
• Quarterly, special interest/ Italian food magazine
• Product reviews, interviews, portraits, recipes, location guide
• Corporate publishing/ magalog 
• Number of pages: 80+4
• work in progress