PKZ Men&Women

 

PKZ is a fashion department store for men & women in Switzerland and as such client of UCM-Corporate Publishing. In 2015 I was hired as freelance Art Director and Creative Consultant developing the magalog The Look/ Inside  and as part of that directing the seasonal campaign shootings as well as overlooking the development of the entire visual language of the company as related to the brands positioning.

  • 360° creative direction and consulting
  • campaign development
  • on set art direction for photo- and film shooting
  • visual communication and brand management throughout all customer touch points:
  • campaign, magalog, marketing materials, online-shop, online magazine, newsletter, POS
Date
Category
360° Art Direction, Brand Positioning
Tags
Art Director, brand, brand development, brand positioning, Carolina Marchiori, corporate publishing, editorial, Editorial layout, event marketing, fashion, imagery, landing page, lifestyle, magalog, magazine, newsletter design, page-layout, POS, re-design, typography, visual communication, web design