PKZ Men&Women

THE BRAND

PKZ is a fashion department store for men & women in Switzerland and as such client of UCM-Corporate Publishing.

THE TASK

In 2015, I was hired as freelance Art Director and Creative Consultant developing the magalog The Look/ Inside  and as part of that directing the seasonal campaign shootings as well as overlooking the development of the entire visual language of the company as related to the brands positioning.

IN SHORT

• 360° creative direction and consulting
• Campaign development
• On-set art direction for photo- and film shooting
• Visual communication and brand management throughout all customer touch points:
• Campaign, magalog, marketing materials, online-shop, online magazine, newsletter, POS