360º CAMPAIGN HANRO
THE BRAND
For decades, the Swiss brand HANRO has stood for timeless design, technical innovation, and uncompromising quality. Deeply rooted in tradition yet consistently contemporary, HANRO has established itself as a distinctive voice within the international fashion landscape.
Its products represent what the brand calls “luxury on the skin” — defined by the finest materials, perfected cuts, and exceptional craftsmanship. Functional, understated, and refined, HANRO’s aesthetic reflects a quiet confidence and enduring elegance that transcends seasonal trends.
THE TASK
In 2019, I was commissioned to develop an out-of-the-box 360° Christmas fashion marketing campaign for HANRO. The objective was twofold: to introduce a more contemporary brand expression that would resonate with a younger audience, while preserving the integrity and values of a long-established premium brand.
The creative direction centered on sustainability and emotional storytelling. I proposed a modern, tree-less holiday concept that positioned responsibility and conscious consumption at the heart of the campaign — subtly preparing the brand for a more sensual, intimate visual language. Comfort, warmth, and romance became the guiding themes, translated into a cohesive cross-channel experience.
The campaign was rolled out across print, point of sale, visual merchandising, newsletters, and a series of targeted social media activations designed to amplify reach, engagement, and ultimately online sales. Throughout the process, strict adherence to corporate identity guidelines ensured that innovation and brand consistency remained in balance.
IN SHORT
- 360° creative concept development across online and offline touchpoints
- Definition of visual guidelines for campaign key visuals within CI standards
- Campaign storytelling and topic development (including events and editorial content)
- Creative concept for visual merchandising and POS
- Print, flyer, and direct marketing design
- Newsletter concepts and social media campaign development
- Focus on customer experience and brand loyalty
- Strategic positioning for a younger target audience
- Increase in social media engagement and online shop traffic
- Three-month rollout planning and execution
