Paul Kehl


Paul Kehl and the younger appearing Paul are private fashion labels belonging to the Swiss fashion department store PKZ.

Paul Kehl is known for luxury-leisurewear and the perfect mix of classy and fashion savvy merchandise. The brands target market is men and women who are working professionals and are upper middle class individuals. Their customers want fashion forward looks at a reasonable price. Hence, the image campaign portrays the lifestyle-brand as fun and effortless.



Brand Positioning