Branding, website design & storytelling for By Nature & Knopp. A cohesive brand experience reflecting Stefan Knopp’s artistry and connection to nature.
THE CLIENT
With his furniture and objects, Stefan Knopp allows people to experience nature in a new form. His pieces unite the natural charisma of wood with unique surface treatments that reveal the individual character of each tree. Knopp’s deep, physical engagement with the material shapes every design decision and honors the beauty of a resource that has grown over decades.
THE TASK
What began in 2022 with the development of a new, editorially driven price list evolved into an ongoing collaboration encompassing brand communication, website design, marketing materials, and social media presence for By Nature & Knopp.
The initial challenge — transforming a technical document into an inspiring, story-driven catalog — laid the foundation for a cohesive visual identity across all channels. Most of the brand storytelling and written content were also developed in-house,
ensuring consistency of tone and message. The result is a clear, emotionally engaging brand experience that mirrors Stefan Knopp’s craftsmanship and deep connection to nature.
Photography by Andi Waldschuetz, Michael Königshofer und Gabriel Büchelmeier further strengthens the visual language and aesthetic coherence.
The expanded digital and print ecosystem led to greater brand visibility, enhanced engagement rates, and improved usability for both end customers and sales partners.
IN SHORT
• Structural and conceptual content development
• Editorial design and catalog layout
• Website design and UX development
• Brand storytelling and copywriting
• Creation of marketing materials (print & digital)
• Social media content and strategy support
• Technical drawings & final artwork for print
• Corporate publishing / Magalog
• 80 + 4 pages (initial catalog release)
