BY NATURE & KNOPP MAGALOG
THE CLIENT
With furniture and objects by Stefan Knopp one experiences nature in a new form. They combine the natural charisma of the wood with unique surface treatments that reflect the individual character of the tree it comes from. Knopp’s intense interaction with the material determines the design process and thus does justice to the valuable material that has grown for decades.
THE TASK
In 2022 I was commissioned to develop a new price list for dealers and customers alike. The challenge was to create a format that would go beyond lists of bare numbers and important dimensions. Together, we created a well structured catalog with an unobtrusive editorial approach that would help customers to find their way around easy, but wouldn’t neglect
the story behind the brand By Nature&Knopp. Photography by Andi Waldschuetz enhances the visual language chosen by Knopp and emotionally reinforces the beauty of the products.
IN SHORT
- Structural development of content
- Editorial Design
- Editorial content ideas
- Technical drawings
- Final artwork until ready for print
- Corporate publishing/ Magalog
- Number of pages: 80+4
